WPMU DEV leans toward broader website operations across plugins, clients, labels, and service workflow.
Hub 2.0 and MyKinsta solve different problems, which is why this route depends on buyer intent.
This route compares whether sign-in should open a premium hosting console or a wider WordPress operations desk.
MyKinsta remains a compelling login experience when hosting administration is the center of the job.
Route notes
WPMU DEV keeps more categories inside one control plane after sign-in.
Kinsta can still feel better if your world is mainly hosting operations.
This route does not claim WPMU DEV is a better premium host interface; it claims broader scope.
Checks before publishing
WPMU DEV
Confirm live platform scope, pricing, plugins, and Hub features.
Kinsta
Confirm live pricing, MyKinsta scope, backups, staging, and hosting claims.
Buyer fit
Use WPMU DEV when broader platform consolidation is the goal.
Exception
Use Kinsta when premium managed-hosting excellence is the primary KPI.